Quit paying homeowners for Google reviews! 3. If you have to bribe a homeowner to write you a review, it means you suck at customer service and you’re not confident that you’re the best option for them.” “If you have good customer service, people will be happy to give you a review. Some roofing contractors are willing to pay for customers to review them after a job, a practice that Lipinskiy deems reprehensible. He continues, which is just another reminder of how impactful online activity can be for a business. “We change our homes more often than we change our email addresses,” Says Lipinskiy, who mentions that sometimes online behavior is more important to the homeowner than in-person interactions. When customers give you a review, it’s their fingerprint on the internet,” This was just another indicator of Lipinskiy’s professionalism, but it was also a good business strategy. On one occasion, Lipinskiy did a $99 gutter job for a client, and then a few years later that same customer called him back and had him do a $7,000 facelift on their home.Ī huge reason why the customer called Lipinskiy back for more work was because he personally responded to their Google review. These jobs consisted of doing quick work for little money, not because the profit margins were huge, but because they allowed Lipinskiy to make a new contact and showcase his professionalism to the consumer. Offer small repair serviceīack in the day, Lipinskiy was a big believer in “marketing jobs.” To learn more about Signpost, check out their website today. Signpost is great for contractors who are too busy to follow up with their customers about reviews because Signpost automates that process and allows you to focus on other aspects of your business. Keep reading to learn Lipinskiy’s 7 tips for getting more online reviews!Īlso, if your business is looking for a way to make getting online reviews easier, contact Signpost today! Overall, it will help you land more jobs, but there are quite a few things you need to know about your online reviews.” The more reviews you have, the cheaper your marketing will be.
He says that in addition to being creative and strategic with your online marketing, it is also important to understand that online reviews are just as valuable as marketing, if not more.
In the eyes of Roofing Insights CEO Dmitry Lipinskiy, this is what should be happening.
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With offices in San Francisco and New York City, we’ve worked with over 300 leading global brands, including Accenture, Bayer, Cisco, GE, and MasterCard to achieve hundreds of millions of dollars of financial innovation impact.In the digital age that we currently find ourselves in, it is important for contractors to recognize the value of their online presence and learn how to get Google reviews.Įvery day more and more roofers are ditching HomeAdvisor, Angie’s List and other underwhelming lead generation sites in favor of doing their own marketing through social media and their websites.
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